ABOUT US

Grassland Agro, a pioneer in soil, plant and animal nutrition, working with farmers every day.

GRASSLAND AGRO; WHAT'S OUR STORY?

In February 2013, GRASSLAND AGRO was formed when Liam Woulfe’s already well established Grassland Fertiliser, part of the Freshgrass Group merged with Timac Agro Ireland, a subsidiary of GROUPE ROULLIER, also a hugely established company based in St. Malo France which was founded by Mr. Daniel Roullier in 1959.

GRASSLAND AGRO specialises in soil, plant and animal nutrition. We source, produce and sell a complete range of conventional commodity fertilisers, along with the most comprehensive range of speciality fertilisers and soil conditioning products with a huge emphasis now on our Soil Sustainability Programme.

Grassland Agro has three key strands to its business;

Speciality: We provide the most comprehensive range of speciality fertiliser and soil onditioning products. In addition Grassland Agro sells a full range of animal mineral blocks as well as biostimulants. With over 40 specialist advisors on the ground our business continues to flourish each year.

Dairy Hygiene: Grassland Agro also has an expert team of dairy hygiene specialists covering all areas of the country. These specialists have many years combined experience dealing with on-farm issues such as somatic cell count (SCC), TBC, thermodurics, lameness, TCM’s and chlorates.

Commodity: Grassland Agro have four industrial fertiliser plants based in Limerick, Cork, Slane and Wexford from where we distribute our full range of products throughout Ireland including a complete range of NPK fertilisers and trace element fertilisers. We supply mainline and customised blended products to suit specific requirements.

Proximity to the farming world

GRASSLAND AGRO has set up a unique network of local representatives. Always in the field, they maintain a relationship of partnership with the players in the agricultural world. Trained in our innovations in plant and animal nutrition, our GRASSLAND AGRO representatives can make personalized recommendations tailored to each farm. They know every acre, every soil structure, every crop, every plant, every animal within their perimeter.

This closeness enables us to listen to farmers and understand precisely the needs of soils, plants and animals, so that we can constantly innovate, enrich and refine our solutions.

200
Farms visited each day
50
Field Advisors

OUR SOIL SUSTAINABILITY PROGRAMME

The Grassland Agro soil sustainability programme is designed to improve soil health across three pillars;

Chemical (Soil fertility)
Physical (Soil Structure)
Biological (Soil bacteria)

Improving soil health can deliver economic, environmental and social sustainability to farmers all across the island of Ireland. The starting point on each individual farm is to first measure and benchmark soil performance on participating farms. This allows a farm specific programme to be developed to improve soil health.

The Steps to the Programme

Soil Sample – The Sustainability Programme begins with a soil sample. An agronomist will call to your farm to collect recent soil samples or take samples if required.
Fertiliser Plan – The fertiliser plan is developed to deliver a field specific programme to each individual farm. The first fertiliser considered in the plan is lime and developing a plan to optimise pH. This is done with the farmer in order to take into account the practicalities of each farm. Every farm is different. Farmers face different challenges in respect to either pH, P or K and the plan focusses on using the right nutrient, right place, right rate and right time approach.
Silage Measuring – Improving grass silage is critical to increasing profitability. Before the silage is harvested an agronomist calls to the farm to perform a pre harvest assessment. Sugars and nitrates will also be tested to ensure the crop is suitable for harvest. The yield is also recorded so that the offtake of lime, P and K can be calculated and included in the fertiliser programme.
Soil Biology Assessment – During July and August, an agronomist will call to the farm to take a soil biology sample. This sample is sent to a lab to test the microbial activity in the soil. This report will be returned to the farmer and explained to highlight actions that can be taken to unlock the pool of nitrogen in the soil to reduce chemical nitrogen inputs while maintaining grass production.
Soil Structure Assessment – While collecting the soil biological assessment the agronomist will also perform a Grass VESS (Visual Estimation of Soil Structure) using the Grassland Agro Grass VESS app. This is a protocol which is used to benchmark the soil structure on farm and the quality of the roots. Improving soil structure helps to access nutrients in the soil, improves drainage and reduces nutrient losses to water.

Local, diversified and agile industry

With 84 industrial units around the world, close to our customers, TIMAC AGRO is a resolutely industrial company. We design and produce everything we sell. This means that each production unit can adapt its product portfolio to deliver solutions that meet the precise demands of its customers.
To address the specific needs of each crop, each production unit can transform raw materials from different origins and switch from one formulation to another in a matter of hours. Raw materials can also be modified to meet specific needs and geopolitical conditions.
All TIMAC AGRO plants are irreproachable in terms of quality, respect for the environment and personal safety. ISO 9001, ISO 18001, ISO 14001 certifications… the same high standards are applied worldwide.

1,800
Industrial collaborators
84
Production Units

Scientific Innovation

Innovation is at the core of TIMAC AGRO. It enables us to develop breakthrough products. Our innovation approach is based on 4 pillars. Research rooted in the field, with researchers in close contact with the field and farmers throughout the research process. Multidisciplinary research: agronomists, biologists, chemists, physicists… work together to innovate. Collaborative research: our researchers work with the world’s leading experts, thanks to partnerships with scientific institutes and universities around the globe. Responsible research: all TIMAC AGRO’s areas of research are based on biosourced chemistry, making the most of nature’s potential to serve all types of agriculture..

194
Active scientific partnerships
213
Families of patents, certifications and awards

OUR HISTORY

1959

Creation of TIMAC AGRO, and more generally of the Roullier Group

1974

Creation of the first granulation factory in Saint-Malo

1978

Opening of the first international subsidiary in Switzerland

1980

Market launch of NPK - after nourishing the soil, TIMAC AGRO nourishes the plants

1984

Acquisition of granulation plant in Lodosa in Spain and in Charleroi in Belgium

1985 - 95

Launch of TIMAC AGRO in Spain, the Netherlands, Italy, Portugal, Germany and South Africa

1997 - 03

Launch of TIMAC AGRO in Brazil, Argentina, Greece, United Kingdom, USA, Uruguay, Morocco, Paraguay and Poland; Acquisition of three granulation plants in Brazil and one in Italy

2004 - 14

Launch of TIMAC AGRO in Turkey, Belgium, Slovakia, Austria, Bulgaria, Algeria, Czech Republic, Hungary, Serbia, Romania, Latvia, Lithuania, Croatia, Ireland, Sweden, Moldova and Acquisition of a factory in Pischeldorf in Austria

2013

GRASSLAND AGRO was formed when Liam Woulfe’s already well established Grassland Fertiliser, part of the Freshgrass Group merged with Timac Agro Ireland

2020

TIMAC AGRO launches into biocontrol with the acquisition of TUSAL in Spain

2022

Creation of a liquid fertilizer workshop in Romania and mineral workshops in Türkiye and Chile

TIMAC AGRO, main activity of the Groupe Roullier

Created in 1959 by Daniel Roullier, TIMAC AGRO is at the origin of the Groupe Roullier adventure. Today, thanks to its 10,000 employees, 70% of whom work internationally, Groupe Roullier achieves a consolidated turnover of €4.1bn. Its diverse range of activities (soil, plant and animal nutrition, food industry and renewable energies) centred around human needs, demonstrate the openness of a Group in touch with the issues of the future. With 109 production units around the world, it is a Group which is always on the move, and which sees innovation and continuous improvement as an ongoing challenge.